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About
Gargi Sarkar
Gargi Sarkar is the Founder of RA Brand Consultant, a strategic branding and marketing consultancy committed to building brands that inspire trust, create meaningful connections, and drive sustainable business growth. With a passion for creativity, storytelling, and business strategy, she helps brands transform their vision into impactful market identities.
Over the years, Gargi has worked with brands across Real estate, FMCG, hospitality, healthcare, fashion, retail, and lifestyle, delivering end-to-end solutions in brand strategy, digital marketing, SEO, website development, content creation, performance marketing, and creative campaigns.
Successful Projects
Quality Customers
Trusted Partners
Portfolio
Includes renowned brands such as Trishala Infrastructure, Aspect Group, NGS Beverages, Heimat Beverages, Bullion, Talod Foods, Tulsi Tea, Monali's Couture, Decathlon, ITC WelcomHotel, Beyond The Fire, along with several emerging businesses and startups. She has also collaborated with acclaimed advertising veteran Prahlad Kakar on impactful brand campaigns and communication strategies.
Expanding on her passion for branding and entrepreneurship, Gargi launched Crafting Identities, a podcast featuring inspiring conversations with founders, business leaders, and industry experts, sharing the stories and strategies behind successful brands.
Today, through RA Brand Consultant, Gargi continues to help businesses build distinctive brands, strengthen their digital presence, and achieve long-term growth through strategic thinking, creativity, and result-driven execution.
The popcorn war between caramel and salted flavours shows how branding goes beyond a logo or product. As highlighted by Exchange4Media, packaging, colour, flavour, nostalgia, and consumer experiences can become powerful brand identifiers. Through the lens of Garginomics, this becomes a deeper lesson: a brand is built through emotions, cultural associations, stories, and memorable experiences. What people see, feel, and remember can become as important as what they buy. The popcorn example reminds us that successful branding is not merely about selling a product—it is about creating a distinctive identity that stays in the consumer’s mind long after the experience ends.
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